7 Reasons Why DVDs Make Better Resell Rights Products

Acquiring the rights to resell a product is a quick and easy way to get yourself into business . . . and product developers have been quick to recognize this by offering an endless array of information products with resale rights in ebook format.

A reseller can purchase the rights to an ebook and have the product available for sale on the web literally within a few minutes.

Unfortunately, most people find ebooks to be unprofitable for several reasons:

1. The popularity of the reseller model, ease of entry and low cost of distribution means that hundreds and sometimes thousands of licenses will be sold for any one ebook title.

2. The popularity of ebooks among product developers means there will often be several (and sometimes dozens) of competing titles available on the same topic . . . each with hundreds of resellers.

3. The ease of entry means that ebook licenses are usually the first (and only) time many buyers delve into the wonderful world of product licensing, and such buyers have little or no understanding of how to market the product.

Inexperienced resellers quickly conclude that the only way to find buyers is to offer the product at the cheapest price. As a result, the market value of the ebook collapses as resellers compete to offer the lowest price.

DVD resell rights on the other hand, have several characteristics which make them an attractive alternative:

4. DVDs have a high profit/cost ratio

5. DVDs have low duplication/inventory costs

6. DVDs are easy to package and ship

7. DVDs require no after sales support

Furthermore, physical products that you can hold in your hands have a higher perceived value than digital products . . . and DVDs vs. ebooks is a prime example of this.

And in the final analysis, consumers would much rather sit on their couch and have a subject matter expert show them how to do something via the visually stimulating medium of television than have to wade through the same material in a written format.

You can find a fine example of the type of license available in this DVD resell rights promo video at YouTube.